As of late 2016, mobile web traffic surpassed desktop traffic for the first time in history. As such, optimizing your adverts for mobile devices is necessary if you want to stay in the game. But with that being said, having a quantitative understanding regarding the impact of smartphones and mobile devices on the digital marketing ecosystem can be helpful. It will give you a clear and precise path to optimize your marketing campaigns for mobile platforms.

This is why we have put together a concise list of some of the most awesome and actionable mobile marketing statistics to help you become a more informed professional in the market. Even if you are a B2C company, a B2B company, or a digital marketing professional, these statistics will empower you to optimize your marketing strategies to take advantage of the current mobile trends.

And so, without further ado, here are 50+ Awesome Mobile Marketing Statistics for 2019.

How Many People Are Using Mobile Phones?

Email Usage On Smartphones 

44% of users don’t like getting irrelevant emails too often.

Social Media Usage on Smartphones

WhatsApp has over 1.5 Billion active accounts with 450 million active daily users.

Customer Behaviour On Mobile Devices

Video Marketing Statistics on Mobile Platforms

E-commerce Stats on Mobile Platforms

Mobile Marketing Statistics For B2B Markets

The Growth In Mobile Advertising

Statistics on Mobile Search Volumes and SEO 

https://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/
https://www.brightedge.com/resources/research-reports/mobile-first-57-traffic-now-mobile
https://www.newmedia.org/news/how-many-people-have-smartphones
https://www.cta.tech/News/Blog/Articles/2015/July/How-Mobile-Phones-Are-Changing-the-Developing-Worl.aspx
https://themanifest.com/app-development/mobile-app-usage-statistics-2018
https://www.fluentco.com/resources/the-inbox-report/
https://www.emailmonday.com/email-marketing-automation-trends-predictions/
https://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/UKOM-Insights-UK-Digital-Market-Overview-March-2017
http://v
https://techcrunch.com/2015/05/28/gmail-now-has-900m-active-users-75-on-mobile/
https://www.emailmonday.com/mobile-email-usage-statistics/
https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/
https://blog.hubspot.com/marketing/responsive-design-list
https://twitter.com/wsjtech/status/451886622788055040?lang=en
http://fortune.com/2017/01/19/linkedin-redesign/
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
https://www.thinkwithgoogle.com/interactive-report/gen-z-a-look-inside-its-mobile-first-mindset/
https://www.statista.com/statistics/690864/leading-google-play-communication-apps-worldwide-downloads/
https://www.brightedge.com/resources/research-reports/brightedge-2018-mid-year-mobile-research-roundup
https://www.thinkwithgoogle.com/consumer-insights/consumer-mobile-brand-content-interaction/
https://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/2017-US-Cross-Platform-Future-in-Focus?
https://www.emarketer.com/corporate/coverage/be-prepared-mobile
https://www.facebook.com/iq/articles/mobile-and-tv-between-the-screens
https://www.comscore.com/Insights/Presentations-and-Whitepapers/2018/Global-Digital-Future-in-Focus-2018
https://www.ooyala.com/resources/news/press-releases/video-consumption-mobile-devices-stabilizes-q1-2018-nearly-three-every
https://marketing.twitter.com/na/en/collections/video-on-twitter.html
https://www.thinkwithgoogle.com/data/online-mobile-transaction-statistics/
https://www.thinkwithgoogle.com/data/mobile-shipping-search-statistics/
https://www.thinkwithgoogle.com/data/cpg-shoppers-smartphone-purchase/
https://www.thinkwithgoogle.com/consumer-insights/
https://www.businesswire.com/news/home/20140630006098/en/IDG-Global-Mobile-Survey-Puts-Spotlight-Mobile
https://www.bcg.com/publications/2017/marketing-sales-digital-go-to-market-transformation-mobile-marketing-new-b2b-buyer.aspx
https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/
https://marketingland.com/report-u-s-companies-send-emails-global-average-1-47-million-sent-per-month-114180
http://www.adweek.com/digital/facebook-raked-in-9-16-billion-in-ad-revenue-in-the-second-quarter-of-2017/
https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html
https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-speed-scorecard-impact-calculator/
https://www.thinkwithgoogle.com/consumer-insights/consumer-immediate-need-mobile-experiences/
https://www.thinkwithgoogle.com/consumer-insights/local-search-mobile-search-micro-moments/
https://www.netmarketshare.com
https://searchengineland.com/google-drove-95-percent-us-smartphone-paid-search-clicks-q1-merkle-247731
https://www.aumcore.com/blog/2017/10/06/mobile-marketing-statistics-for-2018/

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Researched by Brian and SaaS Scout team
Researched by Brian and SaaS Scout team

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