Shopify Statistics, Stores, Market share, Revenue & More

There has been a tremendous increase in online shopping in recent years. Online shopping makes things easy for you, as it can save on the travel time and parking hassles along with long check out queues. So, how to make it big if you do not have such a website or a platform to run an online business? You do not need to get into the hassle of making a website or doing the software part; platforms like Shopify are there to help you. Shopify helps you in setting up an online store as well as assist in payments, shipping, marketing, and customer engagement.

Why does anyone need Shopify?                                                              

People are getting more and more tech-savvy and do most of their work online using laptops or mobile phones. Getting ready and then driving to the store to buy a few items is not a choice in the busy lifestyle of modern-day people. They are always in a hurry and want to do things as quickly as possible. As a result, they prefer to shop online and buy goods only at the online stores that offer a variety of services in a single click.  At Shopify, you can have the merchandise delivered to the doorstep, which is a convenient option, as you don’t have to carry the heavy shopping bags. It also offers friendly and hassle-free online payment, since no more waiting at the counter for payment.

Understanding the size of Shopify

  • With a 20% market share, it is the 3rd top e-commerce solution company in the world. (hostingtribunal)
  • Until now, 1 billion transactions have been taken place on Shopify. (hostingtribunal)
  • Total sales as of now on Shopify is more than $55 billion. (hostingtribunal)
  • For the year 2019, the revenue of Shopify was $1.578 billion. (Businesswire) The projection was $1.48 to $1.50 billion. (hostingtribunal)
  • More than 427,676 websites use Shopify. (hostingtribunal)
  • More than 5,300 merchants use Shopify. (hostingtribunal)

Top brands that use Shopify

  • Some of the biggest businesses like Nestle and Pepsi too use it. Shopify is a profitable platform, so even the big companies are using, knowing its potentials.
  • Other top brands using Shopify are Budweiser, Water Aid, The Economist, Gymshark, Penguin Books, Sunday Somewhere, Tesla Motors, Foo Fighters, and Red Bull. As a result, you can get almost everything on Shopify, which may not be available online on other platforms.

Business Highlights of Shopify for the year 2019

As per the business source, 2019 was an excellent year for Shopify. The company could garner 1 million+ merchants. The efforts from the management were overwhelming; as a result, merchants had improved opportunities to close more sales. Let us check some of the financial information for the whole year 2019.

  • In the year 2019, Shopify had revenue of $1.578 billion, which is 47% more than the previous year.
  • During 2019, the subscription income had an increase of 38%, netting $642.2 million.
  • In 2019 the merchant revenue increased by 54%, netting $935.9 million.
  • Gross profit increased by 45% compared to 2018. Shopify recorded a gross profit of $865.6 million for the year 2019.
  • Shopify booked $141.1 million as operational loss for the year 2019.
  • The company registered a $124.8 million net loss for the year 2019.
  • The net loss comes $1.10 per share, which was higher than in the year 2018. In 2018, Shopify registered a net loss of $64.4 million, which was equal to $0.61 per share.
  • Net loss for the year 2019 is inclusive of tax provision $29 million.

Projections for 2020

  • Projected revenue for 2020 is in the range of $2.130 to $2.160 billion.
  • Expected GAAP operation loss would be within the range of $324-$344 million.
  • Capex may touch about $80 million.

Global Presence of Shopify

  • Presently, Shopify’s presence is visible in 175 countries and is going to rise even more with the increasing number of mobile phone users and ease of internet all over the world.
  • Though it started in Canada, it has a presence in most continents of Asia, Europe, and North America.
  • Shopify is popular in China, France, United States, Australia, Canada, Russia, Germany, UK, South Korea, and Japan.

Advantage of online business and the Shopify way (hostsorter)

Online business has many benefits. The most significant factor is its flexibility and convenience in doing business at your convenience within your comfort zone.  You can find many platforms offering online store services, how the way Shopify offers. Now let us check the advantages of Shopify and what it provides for the customers.

  • The Shopify e-commerce platforms offer initial base software for you to set up an online store.
  • Companies offering e-commerce platform will also arrange for shipping and marketing for you. In the case of Shopify, they also offer shipping and marketing for their clients.
  • Payment partners also handle the payments.
  • You can add products whenever you want and also execute orders online.
  • You will not need a separate warehouse as Shopify gives the facility to drop shopping too.
  • The Shopify plans start at a minimal rate of $29 per month, which is affordable and fits anybody’s budget who wants to start a new online business. Clients can upgrade the service at any time.
  • The premium plan will cost up to $2,000, which will have more features and is ideal for large business groups.
  • As per the affiliation service, an average new sign up user will give an extra earning of $58.
  • Shopify has an extensive database of SEO services.
  • It offers more than 100 store templates for setting up an online store, which is available free of cost as well as paid service.
  • Shopify offers more than 2,000 different applications for add on facilities in the app store.
  • In 2010 April Shopify launched its free mobile app on the App Store to get better clientele and provide a better interface.
  • Shopify offers 24/7 client and customer care support service and provides support service to sort out issues by email, phone, or even live chat.
  • It offers fully hosted software; hence, no separate hosting required by the merchant.
  • Shopify charge 0.5 % to 2% transaction charges, depends on the signup plans apart from the monthly fee as when a transaction gets confirmed on the site.

The journey of Shopify (hostsorter)

In the year 2004, the trios Tobias Lutke, Scott Lake, and Daniel Weinand wanted to sell snow-boards online. While searching for a suitable e-commerce platform, they could find anything that matches the expectations, especially Luke.  Since Luke was a qualified software developer, he developed software to sell their products and named it Snow devil.

Soon after, in 2006, they launched Shopify, headquartered in Ottawa, Canada, by developing a new e-commerce store in line with the software developed by Luke. The 2009 Shopify further launched the API platform and App Store; in 2010, they started offering the free mobile app on the Apple App Store. 

  • Scott Lake, Daniel Weinand, and Tobia Lutke founded Shopify in 2004.
  • The company started selling ‘snowboards’ initially.
  • The first name of Shopify was ‘Snowdevil.’
  • Lutke developed ‘Snowdevil’ by using the open-source web app ‘Ruby on Rails.
  • Jaded Pixel was the first iteration of e-commerce software to other merchants.
  • After 2006 only Shopify started offering e-commerce platforms to other merchants on commercial terms.
  • Lutke was a high school drop out at the age of 16.

Initial Journey of Shopify: (Wikipedia)


In the year 2010, Shopify becomes ‘the fastest growing Company’ as per the standard set by Ottawa Business Journal. Being accredited as the fastest-growing company, they received:

  • The first set of venture funding for $7 million in Dec 2010.
  • After that, they got $15 million as the second batch of finding in Oct 2011.
  • Following the funding, they entered into a series of takeovers. Shopify acquired Select Start Studios Inc in 2012, followed by acquiring Jet Cooper in 2013. After the acquisition, Shopify launched its own Payments gateway and stopped to take payment gateway services.
  • As the third installment of venture funding, Shopify received $100 million in Dec 2013.

Shopify initiated IPO

  • Shopify applied in the New York Stock Exchange for the first IPO on April 14, 2015, with SHOP stock index symbol and in Toronto Stock Exchange as SH stock symbol. (Wikipedia)
  • Shopify had become public on May 21, 2015. (Wikipedia)
  • The face value of the IPO share was $17 per share, but it started trading for $28 per share. (Wikipedia)
  • Through the IPO, Shopify could collect a total of $131 million. (Wikipedia)
  • Presently the stock value could fetch 600% growth due to substantial market appreciation. (Hostingtrubunal)
  • The current price of Shopify share stands at $491, and the value is increasing with each passing day. (Marketwatch)

Growth trend of Shopify: (hostingtribunal)

  • Between the years 2013 to 2016, the merchant service revenue of Shopify has increased to 50% from 20%.
  • In the Shopify Plus platform, we can find a 126% YOY average growth per year.
  • The first quarter of 2019 sales were $320.5 million. It was 50% more than the previous year.

Global e-Commerce trends and statistics:

  • The growth of global e-commerce trade was tremendous. In 2014 the total e-commerce trade was $1.3 trillion, which rose to $3.5 trillion (acquire convert)
  • The projected for the year 2021 is $4.97 trillion, which is a quantum jump of 400% growth. (acquire convert)
  • The shopping trend shows 57% of purchases take place through overseas retailers. (acquire convert)
  • Asia has the largest eCommerce sales record of $831.7 billion, and North America is in second place with $552.6 billion. The growth of Asian sales attributed to tremendous growth in the Chinese market. (acquire convert)

The power of Shopify Apps:

Shopify apps play an important role in powering the platform. It is easy to download and install.  The app statistics are as follows:

What is unique about Shopify Plus? (hostingtribunal)

Shopify Plus comes with more customization features in the basic version and designed to meet the requirement of entrepreneurs.  In Shopify Plus, you will have to pay fewer transaction charges, and also it offers features to add more staff accounts, which means it will help you to reduce overhead costs.  

  • Shopify Plus has more than 5,300 business.
  • With Shopify, merchants generated $1million to $500 million in sales.
  • It shows a peak sale of 10,149 orders per minute, evidencing of high conversion rate.
  • Shopify Plus merchants show a 126% YOY average growth rate.

The traffic of Shopify on Desktop devices: (hostsorter)

In the mobile era, it is still interesting to know the kind of traffic Shopify gets from desktop devices from where it gets a considerable amount of business. Desktop still has the edge of advantage due to the easiness of navigation.

  • In the United States, 5.16% of customers use Desktop to login to Shopify.
  • In the United Kingdom, 5.15% of customers use Desktops.
  • In Brazil, it is only 4.77% of customers use Desktops.
  • In Canada, only 4.67% of customers use desktops.

Statistics on Black Friday Sale to Cyber Monday Sales (Shopifyandyou)


  • Shopify had generated more than $2.9 billion sales from 175 countries in the year 2019, while for the previous year, the selling was at $ 1.8 billion, starting from the Black Friday to the end of Cyber Monday.
  • More than 25.5 million customers involved in these sales.
  • On Black Friday, the per-minute peak sales were $1.5 million until around 3 pm.
  • The average spending per customer was around $83.05 per order. The average was higher for Canadian customers as it was $96.30, and for those from France, it was $66.86. The customers from the United Kingdom spent an average of $67.01.
  • In terms of top-selling cities, London and Toronto are in the lead, but in terms of whole countries, UK, France, Germany, and Spain are in the lead.
  • As many as 19% of orders always come from across the border.
  • 69% Sales/purchase happens through mobile or tablets, and the remaining 31% by desktops.
  • The most sold items were Make-up, mobile phones, and coats. Accessories and apparels got robust orders during the weekend days.

Critical statistics for App Store: (Shopifyandyou)

  • 8 million total apps installed by June 2019.
  • 80%+ merchants use third-party apps.
  • Merchants spent more than $100 million in the App Store.
  • Since 2011, more than 12 million apps installed by the merchants.
  • 87% of the merchants depend on apps for their business.
  • Until May, Shopify paid more than $100 million to the app developers in the year 2018, which is more than 50% of the amount spent in 2017.
  • Top 25% of the app developers were able to make $126K earning on 2,400 apps.
  • App Store shows, 23 million visits for Shopify apps, and on an average, merchants installed 6 apps.


The exciting fact about Shopify

Every business or idea has a shortfall, so did Shopify. But they had a unique way to handle it. Shopify had faced a DDoS Attack in the year 2016, and the hackers were able to sneak into the bank details. Then Shopify paid a total of $850,000 to hackers to test and verify the security of their website and App for understanding the vulnerability of the site and finding solutions.

With all said and done to tackle the hacking issues, Shopify has been in the upswing, as more and more people turning towards online shopping. As per the market trend, Shopify and e-Commerce solution providers are going to make it big. The rapid advancements in mobile technology are also contributing its share to increase online shipping, as many people find it is easy to do online shopping with their smartphones.

If you too want to open an online shop, why not chose to be with the pioneers of the industry. You will not have to take the pains of developing, maintaining, and upgrading the software; all will be done by Shopify. You shall have to pay monthly rent and use the facilities. Also, nothing to worry as if you get stuck somewhere, Shopify helpline is there to help you 24/7 ready at your service. You will find Shopify, a reliable online business partner, and offering time tested e-commerce solutions to open an online store, manage the business, and market the product irrespective of the size of your business.


Links used in the article:

Researched by Brian and SaaS Scout team
Researched by Brian and SaaS Scout team

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