SEMrush vs Moz which is better? (2020 compared)

Today we'll be comparing SEMrush vs Moz , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best Keyword Research Tools 2020 Compared (Free & Paid)" SEMrush is ranked 2nd while Moz is ranked 4th.

SEMrush dominates with an overall user/editors rating of 4.3/5 stars with 3 reviews and Moz user/editors rating is 3.8/5 stars with 1 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between SEMrush or Moz, we have included a few useful alternatives like Ahrefs based on our community recommendations.

As far as Value for money goes, SEMrush wins by 4.3 marks and SEMrush is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of SEMrush vs Moz

Pros & Cons


Why is SEMrush better than Moz?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+93

13 Reasons to consider this

  • SEMrush is cheaper than Moz
  • Free Trial is offered to perform testing
  • The quality of support has been rated to be better than Moz
  • The majority of our users are experiencing positive experience with SEMrush
  • Great features list
  • When it comes to Keyword Difficulty SEMrush has been rated INF% above Moz
  • Category leader in Keyword Research Tools
  • Category leader in Link Building Tools
  • Has 14 highlight features
  • Has Rank Tracking
  • Has Keyword Difficulty
  • Has Organic keywords changes
  • Best for Customer support
  • Best for Ease of use
  • Best for Low cost software
  • 100% of users say they would recommend SEMrush
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Why is Moz better than SEMrush?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+58

13 Reasons to consider this

  • Free Trial is offered to perform testing
  • The quality of support has been rated to be better than SEMrush
  • Compared to others the price is reasonable
  • Great features list
  • When it comes to On Page SEO Checker Moz has been rated INF% above SEMrush
  • When it comes to Backlink Audit Tool Moz has been rated INF% above SEMrush
  • When it comes to SEO Toolbar Moz has been rated INF% above SEMrush
  • A contender in Keyword Research Tools
  • A contender in Link Building Tools
  • Has 10 highlight features
  • Has Backlink Audit Tool
  • Has Site Audit
  • Has On Page SEO Checker
  • Best for Customer support
  • Best for Ease of use
  • Best for Low cost software
Scroll Down for more details

Overview


SEMrush SEMrush
(2126 votes)

4.5/5

G2
+

4.6/5

Capterra
+

4.5/5

Trustpilot

SEMrush there’s a wide array of things from allow you to track your search engine ranking daily live updates They also send you a weekly report on your search engine presence, social presence, and... Read full review

Visit Website
Comparison winner
Moz Moz
(1 vote)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

If you are running a business that relies on local customers, chances are you will want to try Moz They offer a few software, but I would say they are most useful for a local business like a Pizza... Read full review

Download/Demo

82 FS


59 FS


Reviews
Starting Price $69/Month $99
Value for money 8.6/10 7/10
Quality of features score 8.6/10 7/10
Usability and Intuitiveness 8/10 7/10
Vendor Support 8.6/10 9/10
Likelihood of recommending 100 %
The reason for leaving
Site Audit
Unrated

Unrated
Brand Monitoring
Unrated

Unrated
On Page SEO Checker
Unrated

10%
Backlink Audit Tool
Unrated

20%
Keyword Difficulty
70%

Unrated
Rank Tracking
Unrated

Unrated
Competitors keywords analysis
Unrated

Unrated
Organic keywords changes
Unrated

Unrated
SEO Toolbar
Unrated

90%
Custom reports
Unrated

Unrated

Ratings

When evaluating weather to go with SEMrush or Moz which two criteria is most important to you.

SEMrush offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.




Standout Features

1. Rank Tracking

  • SEMrush
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  • Moz
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    2. Keyword Difficulty

  • SEMrush
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  • Moz
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    3. Competitors keywords analysis

  • SEMrush
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  • Moz
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    4. Organic keywords changes

  • SEMrush
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  • Moz
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    5. Backlink Audit Tool

  • SEMrush
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  • Moz
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    6. Site Audit

  • SEMrush
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  • Moz
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    7. Social Media Tracker

  • SEMrush
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  • Moz
  • 8. Social Media Poster

  • SEMrush
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  • Moz
  • 9. PPC Keyword Tool

  • SEMrush
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  • Moz
  • 10. On Page SEO Checker

  • SEMrush
  • {{OnxPagexSEOxChecker_1.status}}
  • Moz
  • {{OnxPagexSEOxChecker_2.status}}

    11. Content Analyzer

  • SEMrush
  • {{ContentxAnalyzer_1.status}}
  • Moz
  • 12. SEO Toolbar

  • SEMrush
  • {{SEOxToolbar_1.status}}
  • Moz
  • {{SEOxToolbar_2.status}}

    13. Custom reports

  • SEMrush
  • {{Customxreports_1.status}}
  • Moz
  • {{Customxreports_2.status}}

    14. Brand Monitoring

  • SEMrush
  • {{BrandxMonitoring_1.status}}
  • Moz
  • {{BrandxMonitoring_2.status}}

    We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check SEMrush and Moz details page for any changes not mentioned here. Looking at the top 3 features when it comes to Keyword Difficulty SEMrush wins the vote Look at Rank Tracking both SEMrush and Moz scores below the industry.



    Your trust and accuracy is our top concern, we do our best to keep all information up to date and rely on your feedback along with the product creator to ensure the information you see today is accurate, That being said if you have ever used either SEMrush or Moz spare 5 seconds of your time to help spot check the information below. Learn more.

    Does SEMrush offer Content gap analysis feature?
    Does Moz offer Social Media Tracker feature?

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like SEMrush is 57 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like SEMrush is 35 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like SEMrush is 82 which we've used as a threshold to only show the top 10 solutions.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Pricing


    '; Pricing Model Open Source 7 % Subscription64% '; Freemium21% '; One-time License7% Promotional Offers 18% Free Trials 45%
    $ 42

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 15 similar solutions the data above show that MonsterInsights offers the lowest starting price while SEO Powersuite offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    Adoption By Geography

    According to our data gathered on our platform Moz is more popular in following countries - Australia, Netherlands

    According to our data gathered on our platform SEMrush is more popular in following countries- United Kingdom

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.


    Type of Support to Expect


    • Live Chat
    • Mail
    • Phone
    86%

    Continue to seek out vendors after Good Experience
    90%

    Continue to seek out vendors after Good Experience
    • Live Chat
    • Phone
    • Forum

    Looking at data gathered on our platform the industry average for this category is 72.55% satisfaction rate which means both SEMrush and Moz is above this category average

    Video Review


    Moz Pro Review (2017): The 5 SEO aspects that Moz tracks

      After analyzing the data on our platform, it's clear that whenever SEMrush and Moz go head to head within the same category SEMrush has continued to be more popular over Moz. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      What Real Users Are Saying


      Here at SoftwareFindr we are all about learning from the people who came before us. Our entire platform is powered this way learning from people like you who use software like SEMrush or Moz every day. We rely not only on your reviews but feature ratings on interaction on the platform to help inform the next set of buyers.

      • Most Helpful Favorable Review

        Great all in one solution, I've been a member for over 3 years now and still happy with the service provided. The dashboard can get quite overwhelming but it's gotten better over the years. A+ for an...

        -Brian
      • Most Helpful Critical Review

        Pros: I've been using SEM rush off and on for years. It's always been a great tool for getting me detailed info on my website, a client, or a competitor. It's really well organized and I still use it ...

        -Brent
      • Read all SEMrush review
      • Most Helpful Review


        -
      • No review has been submitted yet :(

        Shere Your Opinion & help others out..
      • Read all Moz review

      Average FindrScore in this Category

      1. 34%
        Lowest score
      2. 57%
        Average score
      3. ';
        93%
        Highest score

      Behind the scenes


      Which Should You Choose

      It's a win for SEMrush ! SEMrush offers Live Chat, Mail, Phone which users are happy with. Looking at the data gathered on our platform SEMrush has a higher FindrScore of 82 which indicates that it could be a better fit over Moz You have much more flexibility over Moz when it comes to functionality. Hopefully, you now have a clear picture of SEMrush and Moz pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.

      Visit Website

    Frequently Asked Questions

    Q. Is Moz better than SEMrush?

    Ans. We have analyzed 4927 data points to answer this question, in 2020 Moz is better than SEMrush. the scoring 93 whilst SEMrush scored 58

    Q. For beginners which is better Moz or SEMrush?

    Ans. We ask this very question to our readers and the results are in, SEMrush scored better that Moz by 10 points crowing it the most user friendly.

    Q. What's the price difference between Moz and SEMrush?

    Ans. Looking at the starting price of these two solutions SEMrush is $70/Month and subscription which Moz is $99/ and subscription. So on the entry level Moz is more per month.

    Q. What is the difference between Moz and SEMrush?

    Ans. The main difference beyond price and support, is Moz has an overall higher FindrScore which looks at over 4927 data points powered by real user testing and overall satisfaction.

    Q. Out of Moz and SEMrush which as the better support?

    Ans. The data gathered shows that Moz as a slightly better user satisfaction that SEMrush.

    Q. What are a few good alternatives to Moz and SEMrush?

    Ans. Users who research Moz and SEMrush also look at Ahrefs which as a FindrCsore of 99, See 15 more similar solutions

    Q. Moz or SEMrush which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that SEMrush is better for beginners

    Q. Which is better, Moz or SEMrush in 2020?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending Moz.

    Q. How does Moz compare to SEMrush?

    Ans. The main difference beyond price and support, is Moz has an overall higher FindrScore which looks at over 4927 data points powered by real user testing and overall satisfaction

    Other Alternatives to consider



    So SEMrush and Moz isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the Yoast SEO might be worth looking at. For an all-round great solution, then Ahrefs as the highest FindrScore.



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