SEMrush vs Ahrefs which is better? (2021 compared)

Today we'll be comparing SEMrush vs Ahrefs , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best Keyword Research Tools 2021 Compared (Free & Paid)" Ahrefs is ranked 1st while SEMrush is ranked 2nd.

Ahrefs dominates with an overall user/editors rating of 4.9/5 stars with 2 reviews and SEMrush user/editors rating is 4.3/5 stars with 3 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between SEMrush or Ahrefs, we have included a few useful alternatives like Yoast SEO based on our community recommendations.

As far as Value for money goes, Ahrefs wins by 5 marks and Ahrefs is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of SEMrush vs Ahrefs

Pros & Cons


Why is SEMrush better than Ahrefs?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+63

14 Reasons to consider this

  • SEMrush is cheaper than Ahrefs
  • Free Trial is offered to perform testing
  • The quality of support has been rated to be better than Ahrefs
  • The majority of our users are experiencing positive experience with SEMrush
  • Great features list
  • When it comes to Site Audit SEMrush has been rated 800% above Ahrefs
  • When it comes to Social Media Tracker SEMrush has been rated 48% above Ahrefs
  • When it comes to Brand Monitoring SEMrush has been rated 500% above Ahrefs
  • Category leader in Keyword Research Tools
  • Category leader in Link Building Tools
  • Has 14 highlight features
  • Has Rank Tracking
  • Has Keyword Difficulty
  • Has Organic keywords changes
  • Best for Customer support
  • Best for Ease of use
  • 100% of users say they would recommend SEMrush
Scroll Down for more details

Why is Ahrefs better than SEMrush?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+99

15 Reasons to consider this

  • Free Trial is offered to perform testing
  • The quality of support has been rated to be better than SEMrush
  • Easy to use even for a beginner
  • Compared to others the price is reasonable
  • The majority of our users are experiencing positive experience with Ahrefs
  • Great features list
  • When it comes to Organic keywords changes Ahrefs has been rated 100% above SEMrush
  • When it comes to SEO Toolbar Ahrefs has been rated 100% above SEMrush
  • When it comes to Custom reports Ahrefs has been rated 800% above SEMrush
  • Category leader in Keyword Research Tools
  • Category leader in Link Building Tools
  • Has 14 highlight features
  • Has Competitors keywords analysis
  • Has Site Audit
  • Has SEO Toolbar
  • Best for Customer support
  • Best for Ease of use
  • Best for Complete solution
Scroll Down for more details

Overview


SEMrush SEMrush
(2126 votes)

4.5/5

G2
+

4.6/5

Capterra
+

4.5/5

Trustpilot

SEMrush there’s a wide array of things from allow you to track your search engine ranking daily live updates They also send you a weekly report on your search engine presence, social presence, and... Read full review

Visit Website
Ahrefs Ahrefs
(2 votes)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

When it comes to checking backlinks, there’s only one tool that comes to mind and that’s Ahrefs  Which is probably hands down the best tool out there for backlink research as the amount of data... Read full review

Download/Demo
Comparison winner

82 FS


94 FS


Reviews
Starting Price $69/Month
Value for money 8.6/10 10/10
Quality of features score 8.6/10 10/10
Usability and Intuitiveness 8/10 9/10
Vendor Support 8.6/10 10/10
Likelihood of recommending 100 %
The reason for leaving political_reasons
Site Audit
90%

10%
Social Media Tracker
50%

270%
Custom reports
10%

90%
SEO Toolbar
Unrated

10%
Organic keywords changes
Unrated

90%
Competitors keywords analysis
60%

310%
Rank Tracking
240%

Unrated
Keyword Difficulty
610%

60%
PPC Keyword Tool
Unrated

Unrated
Backlink Audit Tool
100%

Unrated

Ratings

When evaluating weather to go with SEMrush or Ahrefs which two criteria is most important to you.

Ahrefs offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.




Standout Features

1. Rank Tracking

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  • Ahrefs
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    2. Competitors keywords analysis

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    3. Keyword Difficulty

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  • Ahrefs
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    4. Organic keywords changes

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    5. Content Analyzer

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  • 6. Site Audit

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    7. Social Media Tracker

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    8. Social Media Poster

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  • 9. SEO Toolbar

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    10. PPC Keyword Tool

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    11. Content Discovery

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    12. Backlink Audit Tool

  • SEMrush
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  • Ahrefs
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    13. On Page SEO Checker

  • SEMrush
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  • Ahrefs
  • 14. Custom reports

  • SEMrush
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  • Ahrefs
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    15. Content gap analysis

  • SEMrush
  • Ahrefs
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    16. Broken links checker

  • SEMrush
  • Ahrefs
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    17. Brand Monitoring

  • SEMrush
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  • Ahrefs
  • {{BrandxMonitoring_2.status}}

    We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check SEMrush and Ahrefs details page for any changes not mentioned here. Looking at the top 3 features when it comes to Rank Tracking SEMrush wins the vote



    Your trust and accuracy is our top concern, we do our best to keep all information up to date and rely on your feedback along with the product creator to ensure the information you see today is accurate, That being said if you have ever used either SEMrush or Ahrefs spare 5 seconds of your time to help spot check the information below. Learn more.

    Does SEMrush offer Content gap analysis feature?
    Does Ahrefs offer On Page SEO Checker feature?

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like SEMrush is 57 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like SEMrush is 0 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like SEMrush is 82 which we've used as a threshold to only show the top 10 solutions.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Pricing


    '; Pricing Model Open Source 7 % Subscription60% '; Freemium20% '; One-time License13% Promotional Offers 17% Free Trials 50%
    $ 92.83

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 16 similar solutions the data above show that Google Analytics+ offers the lowest starting price while SEO Powersuite offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    Adoption By Geography

    According to our data gathered on our platform Ahrefs is more popular in countries including United States, United Kingdom, Germany and 2 other Countries

    According to our data gathered on our platform SEMrush is more popular in following countries- Spain

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.


    Type of Support to Expect


    • Live Chat
    • Mail
    • Phone
    86%

    Continue to seek out vendors after Good Experience
    100%

    Continue to seek out vendors after Good Experience
    • Live Chat

    Looking at data gathered on our platform the industry average for this category is 66.5% satisfaction rate which means both SEMrush and Ahrefs is above this category average

    Video Review


    No Video Provided 1

      After analyzing the data on our platform, it's clear that whenever SEMrush and Ahrefs go head to head within the same category Ahrefs has continued to be more popular over SEMrush. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      What Real Users Are Saying


      Here at SoftwareFindr we are all about learning from the people who came before us. Our entire platform is powered this way learning from people like you who use software like SEMrush or Ahrefs every day. We rely not only on your reviews but feature ratings on interaction on the platform to help inform the next set of buyers.

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      • Most Helpful Favorable Review

        Great all in one solution, I've been a member for over 3 years now and still happy with the service provided. The dashboard can get quite overwhelming but it's gotten better over the years. A+ for an...

        -Brian
      • Most Helpful Critical Review

        Pros: I've been using SEM rush off and on for years. It's always been a great tool for getting me detailed info on my website, a client, or a competitor. It's really well organized and I still use it ...

        -Brent
      • Read all SEMrush review
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      • Most Helpful Review

        This is my favorite marketing tool! I like Ahrefs because it allows me to track backlinks and keywords for our niche. Since we're creating software, there are quite a few competitors that we have. And...

        -Bogdan D.
      • No review has been submitted yet :(

        Shere Your Opinion & help others out..
      • Read all Ahrefs review

      Average FindrScore in this Category

      1. 0%
        Lowest score
      2. 49%
        Average score
      3. ';
        94%
        Highest score

      Behind the scenes


      Which Should You Choose

      It's a win for Ahrefs ! Ahrefs offers Live Chat which users are happy with. Looking at the data gathered on our platform Ahrefs has a higher FindrScore of 94 which indicates that it could be a better fit over SEMrush However, you get a lot more functionality and flexibility with SEMrush which you may need to take into consideration. Hopefully, you now have a clear picture of SEMrush and Ahrefs pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.

      Download/Demo

    Frequently Asked Questions

    Q. Is Ahrefs better than SEMrush?

    Ans. We have analyzed 5202 data points to answer this question, in 2021 Ahrefs is better than SEMrush. the scoring 99 whilst SEMrush scored 63

    Q. For beginners which is better Ahrefs or SEMrush?

    Ans. We ask this very question to our readers and the results are in, Ahrefs scored better that SEMrush by 10 points crowing it the most user friendly.

    Q. What's the price difference between Ahrefs and SEMrush?

    Ans. Looking at the starting price of these two solutions Ahrefs is $70/Month and subscription which SEMrush is $99/Month and subscription. So on the entry level SEMrush is more per month.

    Q. What is the difference between Ahrefs and SEMrush?

    Ans. The main difference beyond price and support, is Ahrefs has an overall higher FindrScore which looks at over 5202 data points powered by real user testing and overall satisfaction.

    Q. Out of Ahrefs and SEMrush which as the better support?

    Ans. The data gathered shows that Ahrefs as a slightly better user satisfaction that SEMrush.

    Q. What are a few good alternatives to Ahrefs and SEMrush?

    Ans. Users who research Ahrefs and SEMrush also look at Yoast SEO which as a FindrCsore of 66, See 16 more similar solutions

    Q. Ahrefs or SEMrush which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that Ahrefs is better for beginners

    Q. Which is better, Ahrefs or SEMrush in 2021?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending Ahrefs.

    Q. How does Ahrefs compare to SEMrush?

    Ans. The main difference beyond price and support, is Ahrefs has an overall higher FindrScore which looks at over 5202 data points powered by real user testing and overall satisfaction

    Other Alternatives to consider



    So SEMrush and Ahrefs isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the Yoast SEO might be worth looking at. For an all-round great solution, then Ahrefs as the highest FindrScore.