Shopify vs Wix which is better? (2022 compared)

Today we'll be comparing Shopify vs Wix , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best eCommerce Website Builders (2022)" Shopify is ranked 4th while Wix is ranked 9th.

Shopify dominates with an overall user/editors rating of 3.4/5 stars with 3 reviews and Wix user/editors rating is 3.4/5 stars with 3 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between Shopify or Wix, we have included a few useful alternatives like WooCommerce based on our community recommendations.

As far as Value for money goes, Shopify wins by 3.5 marks but Wix is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of Shopify vs Wix

Pros & Cons


Why is Shopify better than Wix?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+85

7 Reasons to consider this

Scroll Down for more details

Why is Wix better than Shopify?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+55

10 Reasons to consider this

Scroll Down for more details

Overview


Shopify Shopify
(3 votes)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

Shopify is a popular name in the e-commerce industry, and it offers tons of features which are missing in every other plugin For the WordPress users, the product is available in the form of a plugin,... Read full review

Visit Website
Comparison winner
Wix Wix
(3 votes)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

Wix is a simple but powerful platform that allows anyone to create a web presence It offers complete freedom to set up and manage different types of websites Since its beginning in 2006, Wix has... Read full review

Visit Website

69 FS


58 FS


Reviews
Starting Price
Value for money 7/10 6.6/10
Quality of features score 6.6/10 6.6/10
Usability and Intuitiveness 6.6/10 7/10
Vendor Support 7/10 6.6/10
Likelihood of recommending
The reason for leaving
Site Customization
250%
Custom Domains
10%
Beautiful Themes
80%
Site Analytics
100%
File Storage
30%
Mobile Friendly
350%
Online Store
900%
Media Galleries
Unrated
Dynamic Pages
Unrated
SSL Certified
120%

Ratings

When evaluating weather to go with Shopify or Wix which two criteria is most important to you.

Shopify offers the best value for money but has a steeper learning curve than Wix — deciding between the two is a question of tradeoffs.




Standout Features

1. Site Customization

  • Shopify
  • Wix
  • {{SitexCustomization_2.status}}

    2. Online Store

  • Shopify
  • Wix
  • {{OnlinexStore_2.status}}

    3. SSL Certified

  • Shopify
  • Wix
  • {{SSLxCertified_2.status}}

    4. Multiple Payment Methods

  • Shopify
  • Wix
  • {{MultiplexPaymentxMethods_2.status}}

    5. Mobile Friendly

  • Shopify
  • Wix
  • {{MobilexFriendly_2.status}}

    6. Dynamic Pages

  • Shopify
  • Wix
  • {{DynamicxPages_2.status}}

    7. Beautiful Themes

  • Shopify
  • Wix
  • {{BeautifulxThemes_2.status}}

    8. Social Tools

  • Shopify
  • Wix
  • {{SocialxTools_2.status}}

    9. File Storage

  • Shopify
  • Wix
  • {{FilexStorage_2.status}}

    10. Custom Domains

  • Shopify
  • Wix
  • {{CustomxDomains_2.status}}

    11. Site Analytics

  • Shopify
  • Wix
  • {{SitexAnalytics_2.status}}

    12. Media Galleries

  • Shopify
  • Wix
  • {{MediaxGalleries_2.status}}

    We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check Shopify and Wix details page for any changes not mentioned here. Looking at the top 3 features Look at Site Customization both Shopify and Wix scores below the industry.



    Your trust and accuracy is our top concern, we do our best to keep all information up to date and rely on your feedback along with the product creator to ensure the information you see today is accurate, That being said if you have ever used either Shopify or Wix spare 5 seconds of your time to help spot check the information below. Learn more.

    Does Wix offer Smart Filters feature?

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like Shopify is 6 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like Shopify is 68 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like Shopify is 46 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like Shopify is 49 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like Shopify is 69 which we've used as a threshold to only show the top 10 solutions.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Pricing


    '; Pricing Model Open Source 11 % Subscription57% '; Freemium22% '; One-time License10% Promotional Offers 44% Free Trials 22%
    $ 601.06

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 22 similar solutions the data above show that Magento offers the lowest starting price while Freelancer Marketplace Plugin offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    Adoption By Geography

    According to our data gathered on our platform Shopify is more popular in following countries- United States

    According to our data gathered on our platform Wix hasn't got a lead over Shopify in any country.

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.


    Type of Support to Expect


    70%

    Continue to seek out vendors after Good Experience
    66%

    Continue to seek out vendors after Good Experience
    • Mail

    Looking at data gathered on our platform the industry average for this category is 63.83% satisfaction rate which means both Shopify and Wix is above this category average

    Video Review


    No Video Provided 1

      After analyzing the data on our platform, it's clear that whenever Shopify and Wix go head to head within the same category Shopify has continued to be more popular over Wix. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      What Real Users Are Saying


      Here at SoftwareFindr we are all about learning from the people who came before us. Our entire platform is powered this way learning from people like you who use software like Shopify or Wix every day. We rely not only on your reviews but feature ratings on interaction on the platform to help inform the next set of buyers.

      Array ( [0] => Array ( [rating_id] => rwp_rating_5bca73751018d [rating_post_id] => 124263 [rating_review_id] => 553006847a708f36c53d6e226d9c4c4d [rating_score] => Array ( [0] => 5 [1] => 5 [2] => 5 [3] => 5 ) [rating_user_id] => 0 [rating_user_name] => Maxi Textile [rating_user_email] => feed@softwarefindr.com [rating_title] => [rating_comment] => Must have application. It is free and it is rich snippets compatible for SEO. It is not easy to import previous comments if you are migrating from another provider but at least it is possible. Source: https://apps.shopify.com [rating_images] => Array ( ) [rating_date] => 1539998085 [rating_status] => published [rating_verified] => [rating_template] => rwp_template_590f86153bc54 [rating_socials_url] => Array ( [facebook] => http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fsaasscout.com%2Fecommerce%2Fshopify%2F%3Frwpurid%3Drwp_rating_5bca73751018d [twitter] => http://twitter.com/intent/tweet?text=Take+a+look+at+my+review&url=https%3A%2F%2Fsaasscout.com%2Fecommerce%2Fshopify%2F%3Frwpurid%3Drwp_rating_5bca73751018d&hashtags=ReviewerPlugin [google] => https://plus.google.com/share?url=https%3A%2F%2Fsaasscout.com%2Fecommerce%2Fshopify%2F%3Frwpurid%3Drwp_rating_5bca73751018d [email] => mailto:?subject=ReviewerPlugin&body=Take a look at my review https://saasscout.com/ecommerce/shopify/?rwpurid=rwp_rating_5bca73751018d [link] => https://saasscout.com/ecommerce/shopify/?rwpurid=rwp_rating_5bca73751018d ) [rating_user_avatar] => https://secure.gravatar.com/avatar/21cb8d92fcab01f4c90d1fb78a0288a7?s=60&d=mm&r=g [rating_overall] => 5 [rating_formatted_date] => 3 years ago [rating_helpful] => 0 [rating_unhelpful] => 0 [judging_ok] => [judging_failed] => [judging_loading] => [judging_msg] => [rating_highlighted] => ) [1] => Array ( [rating_id] => rwp_rating_5bca73b35c804 [rating_post_id] => 124263 [rating_review_id] => 553006847a708f36c53d6e226d9c4c4d [rating_score] => Array ( [0] => 1 [1] => 1 [2] => 1 [3] => 1 ) [rating_user_id] => 0 [rating_user_name] => ADAE Dental Online Store [rating_user_email] => feed@softwarefindr.com [rating_title] => [rating_comment] => Lately all the star rankings are no longer showing for any of my products at the google search and Shopify can't help with this !!!!!! Source: https://apps.shopify.com [rating_images] => Array ( ) [rating_date] => 1539998147 [rating_status] => published [rating_verified] => [rating_template] => rwp_template_590f86153bc54 [rating_socials_url] => Array ( [facebook] => http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fsaasscout.com%2Fecommerce%2Fshopify%2F%3Frwpurid%3Drwp_rating_5bca73b35c804 [twitter] => http://twitter.com/intent/tweet?text=Take+a+look+at+my+review&url=https%3A%2F%2Fsaasscout.com%2Fecommerce%2Fshopify%2F%3Frwpurid%3Drwp_rating_5bca73b35c804&hashtags=ReviewerPlugin [google] => https://plus.google.com/share?url=https%3A%2F%2Fsaasscout.com%2Fecommerce%2Fshopify%2F%3Frwpurid%3Drwp_rating_5bca73b35c804 [email] => mailto:?subject=ReviewerPlugin&body=Take a look at my review https://saasscout.com/ecommerce/shopify/?rwpurid=rwp_rating_5bca73b35c804 [link] => https://saasscout.com/ecommerce/shopify/?rwpurid=rwp_rating_5bca73b35c804 ) [rating_user_avatar] => https://secure.gravatar.com/avatar/21cb8d92fcab01f4c90d1fb78a0288a7?s=60&d=mm&r=g [rating_overall] => 1 [rating_formatted_date] => 3 years ago [rating_helpful] => 0 [rating_unhelpful] => 0 [judging_ok] => [judging_failed] => [judging_loading] => [judging_msg] => [rating_highlighted] => ) )
      • Most Helpful Favorable Review

        Must have application. It is free and it is rich snippets compatible for SEO. It is not easy to import previous comments if you are migrating from another provider but at least it is possible. Source...

        -Maxi Textile
      • Most Helpful Critical Review

        Lately all the star rankings are no longer showing for any of my products at the google search and Shopify can't help with this !!!!!! Source: https://apps.shopify.com

        -ADAE Dental Online Store
      • Read all Shopify review
      Array ( [0] => Array ( [rating_id] => rwp_rating_5bca7c6446a0c [rating_post_id] => 126299 [rating_review_id] => 5ea27dd27e76ece52df3693f19fe5f48 [rating_score] => Array ( [0] => 4 [1] => 4 [2] => 4 [3] => 4 ) [rating_user_id] => 0 [rating_user_name] => Reynard Gunawan [rating_user_email] => feed@softwarefindr.com [rating_title] => [rating_comment] => Wix.com is a great website maker, it isn't complicated to create a website with Wix. The editor and the support center are very good tools to help you and your business. It was very simple to make my website and it looked very professional. It only took 2 days to finish my website, but if I coded my website it would have roughly taken at least 2 months. I love Wix because of it structure and how cheap the plans are. Source: https://www.whoishostingthis.com [rating_images] => Array ( ) [rating_date] => 1540000372 [rating_status] => published [rating_verified] => [rating_template] => rwp_template_590f86153bc54 [rating_socials_url] => Array ( [facebook] => http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fsaasscout.com%2Fwebsite-builders%2Fwix%2F%3Frwpurid%3Drwp_rating_5bca7c6446a0c [twitter] => http://twitter.com/intent/tweet?text=Take+a+look+at+my+review&url=https%3A%2F%2Fsaasscout.com%2Fwebsite-builders%2Fwix%2F%3Frwpurid%3Drwp_rating_5bca7c6446a0c&hashtags=ReviewerPlugin [google] => https://plus.google.com/share?url=https%3A%2F%2Fsaasscout.com%2Fwebsite-builders%2Fwix%2F%3Frwpurid%3Drwp_rating_5bca7c6446a0c [email] => mailto:?subject=ReviewerPlugin&body=Take a look at my review https://saasscout.com/website-builders/wix/?rwpurid=rwp_rating_5bca7c6446a0c [link] => https://saasscout.com/website-builders/wix/?rwpurid=rwp_rating_5bca7c6446a0c ) [rating_user_avatar] => https://secure.gravatar.com/avatar/21cb8d92fcab01f4c90d1fb78a0288a7?s=60&d=mm&r=g [rating_overall] => 4 [rating_formatted_date] => 3 years ago [rating_helpful] => 0 [rating_unhelpful] => 0 [judging_ok] => [judging_failed] => [judging_loading] => [judging_msg] => [rating_highlighted] => ) [1] => Array ( [rating_id] => rwp_rating_5bca7ccbb2f6c [rating_post_id] => 126299 [rating_review_id] => 5ea27dd27e76ece52df3693f19fe5f48 [rating_score] => Array ( [0] => 2.5 [1] => 2.5 [2] => 2.5 [3] => 2.5 ) [rating_user_id] => 0 [rating_user_name] => Laura Peck [rating_user_email] => feed@softwarefindr.com [rating_title] => [rating_comment] => Small business owner who has average computer skill - Wix editor is a pain to use. Good luck finding the elusive services bookings descriptions with in it - much less editing them. Call support - and all you get is a message. Request a call back from them - and they'll call you to tell you that you'll get no help unless you are a paying customer. After fighting with the editor for 6 hours total on three different occasions - I created a new webpage on Go Daddy in under an hour, and had Google AdWords help me change my website link in under 5 minutes. Wix needs to take lessons from Go Daddy and Google in customer service and ease of use! I'm sure it will now take me hours to figure out how to Delete my Wix site. Source: https://www.whoishostingthis.com [rating_images] => Array ( ) [rating_date] => 1540000475 [rating_status] => published [rating_verified] => [rating_template] => rwp_template_590f86153bc54 [rating_socials_url] => Array ( [facebook] => http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fsaasscout.com%2Fwebsite-builders%2Fwix%2F%3Frwpurid%3Drwp_rating_5bca7ccbb2f6c [twitter] => http://twitter.com/intent/tweet?text=Take+a+look+at+my+review&url=https%3A%2F%2Fsaasscout.com%2Fwebsite-builders%2Fwix%2F%3Frwpurid%3Drwp_rating_5bca7ccbb2f6c&hashtags=ReviewerPlugin [google] => https://plus.google.com/share?url=https%3A%2F%2Fsaasscout.com%2Fwebsite-builders%2Fwix%2F%3Frwpurid%3Drwp_rating_5bca7ccbb2f6c [email] => mailto:?subject=ReviewerPlugin&body=Take a look at my review https://saasscout.com/website-builders/wix/?rwpurid=rwp_rating_5bca7ccbb2f6c [link] => https://saasscout.com/website-builders/wix/?rwpurid=rwp_rating_5bca7ccbb2f6c ) [rating_user_avatar] => https://secure.gravatar.com/avatar/21cb8d92fcab01f4c90d1fb78a0288a7?s=60&d=mm&r=g [rating_overall] => 3 [rating_formatted_date] => 3 years ago [rating_helpful] => 0 [rating_unhelpful] => 0 [judging_ok] => [judging_failed] => [judging_loading] => [judging_msg] => [rating_highlighted] => ) )
      • Most Helpful Favorable Review

        Wix.com is a great website maker, it isn't complicated to create a website with Wix. The editor and the support center are very good tools to help you and your business. It was very simple to make my ...

        -Reynard Gunawan
      • Most Helpful Critical Review

        Small business owner who has average computer skill - Wix editor is a pain to use. Good luck finding the elusive services bookings descriptions with in it - much less editing them. Call support - and ...

        -Laura Peck
      • Read all Wix review

      Average FindrScore in this Category

      1. 0%
        Lowest score
      2. 53%
        Average score
      3. ';
        87%
        Highest score

      Behind the scenes


      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Which Should You Choose

      It's a win for Shopify ! Shopify offers which users are happy with. Looking at the data gathered on our platform Shopify has a higher FindrScore of 69 which indicates that it could be a better fit over Wix While Shopify not as beginner-friendly, it’s still easy for most beginners to grasp, and currently proving a hit with users on our platform. However, you get a lot more functionality and flexibility with Wix which you may need to take into consideration. Hopefully, you now have a clear picture of Shopify and Wix pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.

      Visit Website

    Frequently Asked Questions

    Q. Is Shopify better than Wix?

    Ans. We have analyzed 9931 data points to answer this question, in 2022 Shopify is better than Wix. the scoring 85 whilst Wix scored 55

    Q. For beginners which is better Shopify or Wix?

    Ans. We ask this very question to our readers and the results are in, Wix scored better that Shopify by 4 points crowing it the most user friendly.

    Q. What's the price difference between Shopify and Wix?

    Ans. The solutions are priced slightly different so calculating the price would need to be over a set period. Shopify is subscription whilst Wix is freemium,

    Q. What is the difference between Shopify and Wix?

    Ans. The main difference beyond price and support, is Shopify has an overall higher FindrScore which looks at over 9931 data points powered by real user testing and overall satisfaction.

    Q. Out of Shopify and Wix which as the better support?

    Ans. The data gathered shows that Shopify as a slightly better user satisfaction that Wix.

    Q. What are a few good alternatives to Shopify and Wix?

    Ans. Users who research Shopify and Wix also look at WooCommerce which as a FindrCsore of 66, See 22 more similar solutions

    Q. Shopify or Wix which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that Wix is better for beginners

    Q. Which is better, Shopify or Wix in 2022?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending Shopify.

    Q. How does Shopify compare to Wix?

    Ans. The main difference beyond price and support, is Shopify has an overall higher FindrScore which looks at over 9931 data points powered by real user testing and overall satisfaction

    Was this comparison helpful?

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