MailChimp vs SendinBlue which is better? (2022 compared)

Today we'll be comparing MailChimp vs SendinBlue , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Email Marketing Services Compared (2022 Free & Paid)" MailChimp is ranked 6th while SendinBlue is ranked 7th.

SendinBlue dominates with an overall user/editors rating of 4.3/5 stars with 1 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between MailChimp or SendinBlue, we have included a few useful alternatives like ConvertKit based on our community recommendations.

As far as Value for money goes, SendinBlue wins by 4 marks and SendinBlue is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of MailChimp vs SendinBlue

Pros & Cons


Why is MailChimp better than SendinBlue?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+83

10 Reasons to consider this

  • MailChimp is cheaper than SendinBlue
  • Compared to others the price is reasonable
  • Offers free plan with multiple advanced features
  • Great features list
  • When it comes to Unlimited Emails MailChimp has been rated 100% above SendinBlue
  • A contender in Email Marketing Services Compared (2022 Free & Paid)
  • Has 12 highlight features
  • Has Unlimited Emails
  • Has Tracking & Reporting
  • Has Landing Pages
  • Best for Customer support
  • Best for Ease of use
  • Best for Low cost software
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Why is SendinBlue better than MailChimp?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+65

11 Reasons to consider this

  • Offers free plan with multiple advanced features
  • The majority of our users are experiencing positive experience with SendinBlue
  • Great features list
  • When it comes to Tracking & Reporting SendinBlue has been rated 100% above MailChimp
  • When it comes to Email Scheduling SendinBlue has been rated 100% above MailChimp
  • When it comes to eCommerce integration SendinBlue has been rated 100% above MailChimp
  • A contender in Email Marketing Services Compared (2022 Free & Paid)
  • Has 15 highlight features
  • Has Unlimited Emails
  • Has Email Scheduling
  • Has Customizable Templates
  • Best for Customer support
  • Best for Ease of use
  • Best for Low cost software
Scroll Down for more details

Overview


MailChimp MailChimp
(3 votes)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

MailChimp is one of the finest email marketing solutions out there It started in 2001 and have now been used by millions of users The service is used to send one billion emails every day It offers... Read full review

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Comparison winner
SendinBlue SendinBlue
(1 vote)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

SendinBlue is an email marketing and marketing automation software It is GDPR complaint and offers tons of features for you to leverage your marketing campaigns With SendinBlue, you get access to... Read full review

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60 FS


68 FS


Reviews
Starting Price $10/Month $25/Month
Value for money 6/10 8/10
Quality of features score 6.6/10 10/10
Usability and Intuitiveness 6/10 8/10
Vendor Support 6/10 8/10
Likelihood of recommending
The reason for leaving
Unlimited Emails
30%

Unrated
Tracking & Reporting
Unrated

10%
Customizable Templates
Unrated

Unrated
Email Scheduling
Unrated

10%
Contact List Import
Unrated

Unrated
List Segmentation
Unrated

Unrated
Apps & Integrations
Unrated

Unrated
Email Automation
Unrated

Unrated
eCommerce integration
Unrated

90%
Send Time Optimization
Unrated

Unrated

Ratings

When evaluating weather to go with MailChimp or SendinBlue which two criteria is most important to you.

SendinBlue offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.




Standout Features

1. Unlimited Emails

  • MailChimp
  • {{UnlimitedxEmails_1.status}}
  • SendinBlue
  • {{UnlimitedxEmails_2.status}}

    2. Tracking & Reporting

  • MailChimp
  • {{TrackingxxxReporting_1.status}}
  • SendinBlue
  • {{TrackingxxxReporting_2.status}}

    3. Landing Pages

  • MailChimp
  • {{LandingxPages_1.status}}
  • SendinBlue
  • {{LandingxPages_2.status}}

    4. Email Scheduling

  • MailChimp
  • {{EmailxScheduling_1.status}}
  • SendinBlue
  • {{EmailxScheduling_2.status}}

    5. List Segmentation

  • MailChimp
  • {{ListxSegmentation_1.status}}
  • SendinBlue
  • {{ListxSegmentation_2.status}}

    6. Email Automation

  • MailChimp
  • {{EmailxAutomation_1.status}}
  • SendinBlue
  • {{EmailxAutomation_2.status}}

    7. Customizable Templates

  • MailChimp
  • {{CustomizablexTemplates_1.status}}
  • SendinBlue
  • {{CustomizablexTemplates_2.status}}

    8. Contact List Import

  • MailChimp
  • {{ContactxListxImport_1.status}}
  • SendinBlue
  • {{ContactxListxImport_2.status}}

    9. eCommerce integration

  • MailChimp
  • {{eCommercexintegration_1.status}}
  • SendinBlue
  • {{eCommercexintegration_2.status}}

    10. Send Time Optimization

  • MailChimp
  • {{SendxTimexOptimization_1.status}}
  • SendinBlue
  • {{SendxTimexOptimization_2.status}}

    11. Automated follow-ups

  • MailChimp
  • SendinBlue
  • {{Automatedxfollowxups_2.status}}

    12. Apps & Integrations

  • MailChimp
  • {{AppsxxxIntegrations_1.status}}
  • SendinBlue
  • {{AppsxxxIntegrations_2.status}}

    13. Split Testing

  • MailChimp
  • SendinBlue
  • {{SplitxTesting_2.status}}

    14. SMS

  • MailChimp
  • SendinBlue
  • {{SMS_2.status}}

    15. Lead Prospecting

  • MailChimp
  • SendinBlue
  • {{LeadxProspectingx_2.status}}

    16. Event Marketing

  • MailChimp
  • {{EventxMarketing_1.status}}
  • SendinBlue
  • We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check MailChimp and SendinBlue details page for any changes not mentioned here. Looking at the top 3 features when it comes to Unlimited Emails MailChimp wins the vote



    Your trust and accuracy is our top concern, we do our best to keep all information up to date and rely on your feedback along with the product creator to ensure the information you see today is accurate, That being said if you have ever used either MailChimp or SendinBlue spare 5 seconds of your time to help spot check the information below. Learn more.

    Does MailChimp offer Image Library feature?
    Does SendinBlue offer Image Library feature?

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like MailChimp is 9 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like MailChimp is 60 which we've used as a threshold to only show the top 10 solutions.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Pricing


    '; Pricing Model Open Source 0 % Subscription63% '; Freemium21% '; One-time License16% Promotional Offers 0% Free Trials 36%
    $ 1441.93

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 9 similar solutions the data above show that GetResponse offers the lowest starting price while Drip offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    Adoption By Geography

    According to our data gathered on our platform SendinBlue is more popular in following countries - India

    According to our data gathered on our platform MailChimp hasn't got a lead over SendinBlue in any country.

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.


    Type of Support to Expect


    • Live Chat
    • Mail
    60%

    Continue to seek out vendors after Good Experience
    80%

    Continue to seek out vendors after Good Experience
    • Mail
    • Phone

    Looking at data gathered on our platform the industry average for this category is 48.29% satisfaction rate which means both MailChimp and SendinBlue is above this category average

    Video Review


      After analyzing the data on our platform, it's clear that whenever MailChimp and SendinBlue go head to head within the same category MailChimp has continued to be more popular over SendinBlue. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      Average FindrScore in this Category

      1. 0%
        Lowest score
      2. 45%
        Average score
      3. ';
        84%
        Highest score

      Behind the scenes


      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Which Should You Choose

      It's a win for MailChimp ! MailChimp offers Live Chat, Mail which users are happy with. Looking at the data gathered on our platform MailChimp has a higher FindrScore of 60 which indicates that it could be a better fit over SendinBlue While MailChimp not as beginner-friendly, it’s still easy for most beginners to grasp, and currently proving a hit with users on our platform. However, you get a lot more functionality and flexibility with SendinBlue which you may need to take into consideration. Hopefully, you now have a clear picture of MailChimp and SendinBlue pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.

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    Frequently Asked Questions

    Q. Is SendinBlue better than MailChimp?

    Ans. We have analyzed 3843 data points to answer this question, in 2022 SendinBlue is better than MailChimp. the scoring 83 whilst MailChimp scored 65

    Q. For beginners which is better SendinBlue or MailChimp?

    Ans. We ask this very question to our readers and the results are in, SendinBlue scored better that MailChimp by 20 points crowing it the most user friendly.

    Q. What's the price difference between SendinBlue and MailChimp?

    Ans. Looking at the starting price of these two solutions MailChimp is $10/Month and freemium which SendinBlue is $25/Month and freemium. So on the entry level SendinBlue is more per month.

    Q. What is the difference between SendinBlue and MailChimp?

    Ans. The main difference beyond price and support, is SendinBlue has an overall higher FindrScore which looks at over 3843 data points powered by real user testing and overall satisfaction.

    Q. Out of SendinBlue and MailChimp which as the better support?

    Ans. The data gathered shows that SendinBlue as a slightly better user satisfaction that MailChimp.

    Q. What are a few good alternatives to SendinBlue and MailChimp?

    Ans. Users who research SendinBlue and MailChimp also look at ConvertKit which as a FindrCsore of 92, See 9 more similar solutions

    Q. SendinBlue or MailChimp which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that SendinBlue is better for beginners

    Q. Which is better, SendinBlue or MailChimp in 2022?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending SendinBlue.

    Q. How does SendinBlue compare to MailChimp?

    Ans. The main difference beyond price and support, is SendinBlue has an overall higher FindrScore which looks at over 3843 data points powered by real user testing and overall satisfaction

    Other Alternatives to consider



    So MailChimp and SendinBlue isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the GetResponse might be worth looking at. For an all-round great solution, then ConvertKit as the highest FindrScore.



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