ActiveCampaign vs MailChimp which is better? (2022 compared)

Today we'll be comparing ActiveCampaign vs MailChimp , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Email Marketing Services Compared (2022 Free & Paid)" ActiveCampaign is ranked 3rd while MailChimp is ranked 6th.

ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between ActiveCampaign or MailChimp, we have included a few useful alternatives like Constant Contact based on our community recommendations.

As far as Value for money goes, ActiveCampaign wins by 4.7 marks and ActiveCampaign is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of ActiveCampaign vs MailChimp

Pros & Cons


Why is ActiveCampaign better than MailChimp?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+96

12 Reasons to consider this

  • Free Trial is offered to perform testing
  • Easy to use even for a beginner
  • Compared to others the price is reasonable
  • The majority of our users are experiencing positive experience with ActiveCampaign
  • Great features list
  • When it comes to List Segmentation ActiveCampaign has been rated 100% above MailChimp
  • Category leader in Email Marketing Services Compared (2022 Free & Paid)
  • Has 15 highlight features
  • Has eCommerce integration
  • Has Unlimited Emails
  • Has Tracking & Reporting
  • Best for Customer support
  • Best for Ease of use
  • Best for Low cost software
  • Best for Complete solution
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Why is MailChimp better than ActiveCampaign?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+53

10 Reasons to consider this

  • MailChimp is cheaper than ActiveCampaign
  • Compared to others the price is reasonable
  • Offers free plan with multiple advanced features
  • Great features list
  • When it comes to Unlimited Emails MailChimp has been rated 100% above ActiveCampaign
  • A contender in Email Marketing Services Compared (2022 Free & Paid)
  • Has 12 highlight features
  • Has Unlimited Emails
  • Has Tracking & Reporting
  • Has Landing Pages
  • Best for Customer support
  • Best for Ease of use
  • Best for Low cost software
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Overview


ActiveCampaign ActiveCampaign
(3 votes)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

ActiveCampaign originally started its journey as an email marketing platform to help businesses keep in touch with the potential customers Over the years, the company transitioned itself to become a... Read full review

Visit Website
Comparison winner
MailChimp MailChimp
(3 votes)

N/A/5

G2
+

N/A/5

Capterra
+

N/A/5

Trustpilot

MailChimp is one of the finest email marketing solutions out there It started in 2001 and have now been used by millions of users The service is used to send one billion emails every day It offers... Read full review

Visit Website

83 FS


60 FS


Reviews
Starting Price $15/Month $10/Month
Value for money 9.4/10 6/10
Quality of features score 9.4/10 6.6/10
Usability and Intuitiveness 8.6/10 6/10
Vendor Support 8/10 6/10
Likelihood of recommending
The reason for leaving
Unlimited Emails
Unrated

30%
Apps & Integrations
Unrated

Unrated
eCommerce integration
Unrated

Unrated
Event Marketing
Unrated

Unrated
Tracking & Reporting
Unrated

Unrated
Email Automation
Unrated

Unrated
List Segmentation
60%

Unrated
Contact List Import
Unrated

Unrated
Email Scheduling
Unrated

Unrated
Customizable Templates
Unrated

Unrated

Ratings

When evaluating weather to go with ActiveCampaign or MailChimp which two criteria is most important to you.

ActiveCampaign offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.




Standout Features

1. Landing Pages

  • ActiveCampaign
  • MailChimp
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    2. Unlimited Emails

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  • MailChimp
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    3. Tracking & Reporting

  • ActiveCampaign
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  • MailChimp
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    4. List Segmentation

  • ActiveCampaign
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  • MailChimp
  • {{ListxSegmentation_2.status}}

    5. Email Scheduling

  • ActiveCampaign
  • {{EmailxScheduling_1.status}}
  • MailChimp
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    6. Email Automation

  • ActiveCampaign
  • {{EmailxAutomation_1.status}}
  • MailChimp
  • {{EmailxAutomation_2.status}}

    7. Contact List Import

  • ActiveCampaign
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  • MailChimp
  • {{ContactxListxImport_2.status}}

    8. eCommerce integration

  • ActiveCampaign
  • {{eCommercexintegration_1.status}}
  • MailChimp
  • {{eCommercexintegration_2.status}}

    9. Facebook Lead Ads

  • ActiveCampaign
  • {{FacebookxLeadxAds_1.status}}
  • MailChimp
  • 10. Customizable Templates

  • ActiveCampaign
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  • MailChimp
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    11. Apps & Integrations

  • ActiveCampaign
  • {{AppsxxxIntegrations_1.status}}
  • MailChimp
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    12. Split Testing

  • ActiveCampaign
  • {{SplitxTesting_1.status}}
  • MailChimp
  • 13. Send Time Optimization

  • ActiveCampaign
  • MailChimp
  • {{SendxTimexOptimization_2.status}}

    14. SMS

  • ActiveCampaign
  • {{SMS_1.status}}
  • MailChimp
  • 15. Event Marketing

  • ActiveCampaign
  • {{EventxMarketing_1.status}}
  • MailChimp
  • {{EventxMarketing_2.status}}

    16. Site Messages

  • ActiveCampaign
  • {{SitexMessages_1.status}}
  • MailChimp
  • 17. Dynamic Content

  • ActiveCampaign
  • {{DynamicxContent_1.status}}
  • MailChimp
  • We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check ActiveCampaign and MailChimp details page for any changes not mentioned here. Looking at the top 3 features when it comes to Unlimited Emails MailChimp wins the vote Look at Landing Pages both ActiveCampaign and MailChimp scores below the industry.



    Your trust and accuracy is our top concern, we do our best to keep all information up to date and rely on your feedback along with the product creator to ensure the information you see today is accurate, That being said if you have ever used either ActiveCampaign or MailChimp spare 5 seconds of your time to help spot check the information below. Learn more.

    Does ActiveCampaign offer Image Library feature?
    Does MailChimp offer Image Library feature?

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like ActiveCampaign is 9 which we've used as a threshold to only show the top 10 solutions.

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like ActiveCampaign is 83 which we've used as a threshold to only show the top 10 solutions.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Pricing


    '; Pricing Model Open Source 0 % Subscription63% '; Freemium21% '; One-time License16% Promotional Offers 0% Free Trials 36%
    $ 1441.93

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 9 similar solutions the data above show that GetResponse offers the lowest starting price while Drip offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    Adoption By Geography

    According to our data gathered on our platform ActiveCampaign is more popular in following countries- Canada

    According to our data gathered on our platform MailChimp hasn't got a lead over ActiveCampaign in any country.

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.


    Type of Support to Expect


    • Live Chat
    • Mail
    80%

    Continue to seek out vendors after Good Experience
    60%

    Continue to seek out vendors after Good Experience
    • Live Chat
    • Mail

    Looking at data gathered on our platform the industry average for this category is 48.29% satisfaction rate which means both ActiveCampaign and MailChimp is above this category average

    Video Review


    No Video Provided 1

      After analyzing the data on our platform, it's clear that whenever ActiveCampaign and MailChimp go head to head within the same category ActiveCampaign has continued to be more popular over MailChimp. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      Average FindrScore in this Category

      1. 0%
        Lowest score
      2. 45%
        Average score
      3. ';
        84%
        Highest score

      Behind the scenes


      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Which Should You Choose

      It's a win for ActiveCampaign ! ActiveCampaign offers Live Chat, Mail which users are happy with. Looking at the data gathered on our platform ActiveCampaign has a higher FindrScore of 83 which indicates that it could be a better fit over MailChimp You have much more flexibility over MailChimp when it comes to functionality. Hopefully, you now have a clear picture of ActiveCampaign and MailChimp pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.

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    Frequently Asked Questions

    Q. Is ActiveCampaign better than MailChimp?

    Ans. We have analyzed 3851 data points to answer this question, in 2022 ActiveCampaign is better than MailChimp. the scoring 96 whilst MailChimp scored 53

    Q. For beginners which is better ActiveCampaign or MailChimp?

    Ans. We ask this very question to our readers and the results are in, ActiveCampaign scored better that MailChimp by 26 points crowing it the most user friendly.

    Q. What's the price difference between ActiveCampaign and MailChimp?

    Ans. The solutions are priced slightly different so calculating the price would need to be over a set period. ActiveCampaign is subscription whilst MailChimp is freemium,

    Q. What is the difference between ActiveCampaign and MailChimp?

    Ans. The main difference beyond price and support, is ActiveCampaign has an overall higher FindrScore which looks at over 3851 data points powered by real user testing and overall satisfaction.

    Q. Out of ActiveCampaign and MailChimp which as the better support?

    Ans. The data gathered shows that ActiveCampaign as a slightly better user satisfaction that MailChimp.

    Q. What are a few good alternatives to ActiveCampaign and MailChimp?

    Ans. Users who research ActiveCampaign and MailChimp also look at Constant Contact which as a FindrCsore of 47, See 9 more similar solutions

    Q. ActiveCampaign or MailChimp which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that ActiveCampaign is better for beginners

    Q. Which is better, ActiveCampaign or MailChimp in 2022?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending ActiveCampaign.

    Q. How does ActiveCampaign compare to MailChimp?

    Ans. The main difference beyond price and support, is ActiveCampaign has an overall higher FindrScore which looks at over 3851 data points powered by real user testing and overall satisfaction

    Other Alternatives to consider



    So ActiveCampaign and MailChimp isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the GetResponse might be worth looking at. For an all-round great solution, then ConvertKit as the highest FindrScore.



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