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ActiveCampaign vs MailChimp which is better? (2024 compared)
Today we'll be comparing ActiveCampaign vs MailChimp , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Email Marketing Services Compared (2024 Free & Paid)" ActiveCampaign is ranked 3rd while MailChimp is ranked 7th.
ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.
If for whatever reason by the end of this comparison you are unable to choose between ActiveCampaign or MailChimp, we have included a few useful alternatives like ConvertKit based on our community recommendations.
As far as Value for money goes, ActiveCampaign wins by 4.7 marks and ActiveCampaign is also voted as the easiest solution to use
Without further ado, let's look at a detailed breakdown of ActiveCampaign vs MailChimpPros & Cons
Why is ActiveCampaign better than MailChimp?
FindrScore (fs)
The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+96
14 Reasons to consider this
- Free Trial is offered to perform testing
- Easy to use even for a beginner
- Compared to others the price is reasonable
- The majority of our users are experiencing positive experience with ActiveCampaign
- Great features list
- When it comes to Tracking & Reporting ActiveCampaign has been rated 100% above MailChimp
- When it comes to List Segmentation ActiveCampaign has been rated 100% above MailChimp
- When it comes to eCommerce integration ActiveCampaign has been rated 100% above MailChimp
- Category leader in Email Marketing Services Compared (2024 Free & Paid)
- Has 15 highlight features
- Has eCommerce integration
- Has Unlimited Emails
- Has Tracking & Reporting
- Best for Customer support
- Best for Ease of use
- Best for Low cost software
- Best for Complete solution
Why is MailChimp better than ActiveCampaign?
FindrScore (fs)
The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+53
9 Reasons to consider this
- MailChimp is cheaper than ActiveCampaign
- Compared to others the price is reasonable
- Offers free plan with multiple advanced features
- Great features list
- A contender in Email Marketing Services Compared (2024 Free & Paid)
- Has 12 highlight features
- Has Unlimited Emails
- Has Tracking & Reporting
- Has Landing Pages
- Best for Customer support
- Best for Ease of use
- Best for Low cost software
Overview
ActiveCampaign
ActiveCampaign originally started its journey as an email marketing platform to help businesses keep in touch with the potential customers Over the years, the company transitioned itself to become a... Read full review
MailChimp
MailChimp is one of the finest email marketing solutions out there It started in 2001 and have now been used by millions of users The service is used to send one billion emails every day It offers... Read full review
Ratings
When evaluating weather to go with ActiveCampaign or MailChimp which two criteria is most important to you.
Please select from the following and
ActiveCampaign offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.
Standout Features
1. Landing Pages
2. Unlimited Emails
3. Tracking & Reporting
4. List Segmentation
5. Email Scheduling
6. Email Automation
7. Contact List Import
8. eCommerce integration
9. Facebook Lead Ads
10. Customizable Templates
11. Apps & Integrations
12. Split Testing
13. Send Time Optimization
14. SMS
15. Event Marketing
16. Site Messages
17. Dynamic Content
We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check ActiveCampaign and MailChimp details page for any changes not mentioned here. Looking at the top 3 features when it comes to Tracking & Reporting ActiveCampaign wins the vote Look at Landing Pages both ActiveCampaign and MailChimp scores below the industry.
Your trust and accuracy is our top concern, we do our best to keep all information up to date and rely on your feedback along with the product creator to ensure the information you see today is accurate, That being said if you have ever used either ActiveCampaign or MailChimp spare 5 seconds of your time to help spot check the information below. Learn more.
SoftwareFindr Radar
The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like ActiveCampaign is 11 which we've used as a threshold to only show the top 10 solutions.
The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like ActiveCampaign is 83 which we've used as a threshold to only show the top 10 solutions.
There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.
Pricing
- Subscription
- $15 / Month
- ActiveCampaign Deals
- Freemium, Subscription
- $10 / Month
- MailChimp Deals
That is the average price for a solution in this field.
Adoption By Geography
According to our data gathered on our platform ActiveCampaign is more popular in following countries- Canada
According to our data gathered on our platform MailChimp hasn't got a lead over ActiveCampaign in any country.
In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.
Type of Support to Expect
Looking at data gathered on our platform the industry average for this category is 48.29% satisfaction rate which means both ActiveCampaign and MailChimp is above this category average
Video Review
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0%Lowest score
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45%Average score
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84%Highest score
Ranked in these collections
After analyzing the data on our platform, it's clear that whenever ActiveCampaign and MailChimp go head to head within the same category ActiveCampaign has continued to be more popular over MailChimp. This ranking data gives you a better understanding of how these solutions stack up in various use cases.
Average FindrScore in this Category
Behind the scenes
Hmm,sorry no one has uploaded a screenshot of the user interface yet.
Hmm,sorry no one has uploaded a screenshot of the user interface yet.
Which Should You Choose
It's a win for ActiveCampaign ! ActiveCampaign offers Live Chat, Mail which users are happy with. Looking at the data gathered on our platform ActiveCampaign has a higher FindrScore of 83 which indicates that it could be a better fit over MailChimp You have much more flexibility over MailChimp when it comes to functionality. Hopefully, you now have a clear picture of ActiveCampaign and MailChimp pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.
Frequently Asked Questions
Q. Is ActiveCampaign better than MailChimp?
Q. For beginners which is better ActiveCampaign or MailChimp?
Q. What's the price difference between ActiveCampaign and MailChimp?
Q. What is the difference between ActiveCampaign and MailChimp?
Q. Out of ActiveCampaign and MailChimp which as the better support?
Q. What are a few good alternatives to ActiveCampaign and MailChimp?
Q. ActiveCampaign or MailChimp which is good for beginners?
Q. Which is better, ActiveCampaign or MailChimp in 2024?
Q. How does ActiveCampaign compare to MailChimp?
Other Alternatives to consider
So ActiveCampaign and MailChimp isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the GetResponse might be worth looking at. For an all-round great solution, then ConvertKit as the highest FindrScore.
Related Comparison
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